It’s crucial for any business to attract its customers for it to become successful. Of course, marketing and advertisement are hugely used by business owners, some also make use of spiritual and mystical tactics like totka to attract more customers. Totkas mean, doing small actions, recitations or wearing small pieces of gems/stones to evoke the cosmic power and blessings. Despite the fact that many of these remedies lack any scientific evidence, their use continues to be widespread among peoples of the world.
This article describes some notable totkas which Indian believe can be used to attract wealth and customers in business. Regardless of whether or not you believe in them, you might get inspired enough to look into creative marketing strategies for your business!
Light a Diya (Lamp)
In Hinduism, diya or oil lamp is considered sacred. People believe that the light of diya reflects knowledge and prosperity, which seems to be properly represented by a warm red color. It is good luck to light a diya daily in your shop/office with a prayer to bring blessings of Lakshmi (Goddess of wealth) and your profits will increase.
Durings the decoration of the Diya area one can use symbols of prosperity such as money, jewelries, and seeds. It is recommended to put a big crystal beside it in order to feed the space with positive energy. This ritual has the belief that the Goddess will help in clearing obstruction and showering luck on any business activity.
Display Swastika Sign
The blessings sign of swastika is used in Hinduism, Buddhism and Jainism. It symbolize prosperity, achievement or even health.
It is surprising that putting this swirling cross sign made of wood, metal or crystals at the entrance or billing counter of your shop is considered effective. It can also be printed on and with marketing and product collateral and on the packaging materials. This is supposed to bring more clients and success your way.
Offer Kumkum, Haldi, Chandan
Kumkum (red colour powder), haldi (turmeric) and chandan (sandalwood) are most auspicious elements in Indian tradition. The favor of the Deities is called to through rituals an sacraments in gourds.
It is believed that, to start with success, an offering of KHC (kumkum, haldi and chandan) to the Gods before starting a business should be given each day. A small part of this KHC mix can be applied on accounting ledgers, cash boxes and at the entrance to attract customers. This simple diya is said to attract wealth and traffic to the store or place where you light it!
Keep a Gomti Chakra
This intriguing bivalve shape is in fact a type of natural fossil in its own right. In Hinduism, the actual form is in a shape of the Coiled Chakra that symbolises creation and time. Because of its thin, one of a kind look, it is a prized possession of collectors.
Gomti Chakra is in the form of spirals through out, one of the spirals is set in the middle of the shell with an opening and is said to discharge a high power energy, which wears away the negative energy of a place. What’s more the practice of placing it near the cash register or cash safe is expected to increase profits! It is also recommended that Gomti Chakra should be bathed in holy water of Ganga and four lamps should be lit around it on Wednesday. It is believed to increase business potential in the process as a result of which the action is undertaken.
Read Food – Besan Laddoos to Ganesha
This deity is famous and invoked across India for powers of stopping hindrances and bringing good fortune is known as Lord Ganesha. Lord Ganesha is depicted as always having candy floss and sweetmeats and people offer prayers to Lord Ganesha before they begin any new business or project.
The favourite sweet of his is Besan Laddoo which is made from gram flour and ghee, sugar and cardamom powder isused in it. This is how, believes are placed on feeding the god, Ganesha a plate of 21 Besan Laddoos after prayers on Wednesdays and intoning the god’s mantra ‘Om Gan Ganapataye Namah’ with an assurance of success and sales for an enterprise.
Chant Mantras
Mantras are powerful chants in Sanskrit are chanted which opens us to divine frequencies. Mantras in classical Indian textual system belong to the diverse categories for various gods and goddesses that serve specific purposes.
Things like chanting Kubera Mantra, Mahalakshmi Mantra and the Kleem Mantra and focusing on a lamp for at least 11 times daily helps to change the course of luck. When you have been conducting this Mantra chanting ritual before opening or closing your business premises for suitably long, your mind becomes tuned to the vibration of abundance. This supports the creation of more business, customers and success!
Play Religious Songs
One of the many typical parts of Indian culture which Indians use in there pujas or ceremonies to invoke powers or blessings is religious songs or chanting. Among these songs or Hymnals such as Shri Suktam, Om Jai Lakshmi Mata, Mahamrityunjaya Mantra, Mahalakshmi Stotram have seen positive effects in increasing the frequency of the prosperity and fortune.
You can purchase audio CDs or download apps that containing such religious songs and listen them at workplace regularly. The Malay community also believes that their melodies and lyrics are positive and will draw in positive energy, more customers and better traffic as people start to patronize your business! daemon will start working for you!
Any business makes more sales and more profits the more customers it gets. However, digital marketing and promotions are fundamental pillars of the growth plan, and Indian culture believes in miracles and lotions. We unlock the doors and windows, light of lamps, use of symbols and idols, offer to the deity and chant mantras so that we can capture power to establish our prosperity. Of course, experimental data in this regard might not be abundant, yet there’s no harm in keeping an optimistic and solution-oriented perspective all the time! So, to stay on the right side of the law and rules keep on being as innovative as you can within business boundaries!